Experience

 

Media Strategy Consultant

Provide media relations support across a variety of communications initiatives.

Freelance
2023 - present

 

Vice President

Led media strategy for select digital health/CRISPR-focused clients within the agency.

Thermal
2023 - 2023

 

Vice President

Served in various capacities, most frequently as account lead or media relations lead across an account portfolio largely consisting of digital health, medical device, and biotechnology businesses. Notably worked as strategic advisor to Color Health during the period that their business would more than triple in valuation, and served as primary project lead for the opening of AbbVie’s South San Francisco office.

FleishmanHillard
2020 - 2023

 

Edelman
2015 - 2020

 

Senior Media Supervisor

Media relations specialist for Edelman's health care department. Supported a wide range of large and small clients across the health sector, including biotech, pharma, hospitals systems, academic institutions, and medical device companies. Spearheaded Edelman SF's health technology client work. Notable achievements during this time included the launch of Gilead Sciences's COMPASS initiative, taking iRhythm Technologies through IPO, and working on several FDA approvals.

 

Horn Group
2013 - 2015

 

Senior Account Executive

Managed a wide variety of public relations initiatives for technology companies, primarily in the B2B/enterprise space but also including companies that worked in security, consumer tech, edtech, digital retail, and others. Activities included leading executive visibility and media relations initiatives, submitting clients for speaking and awards, rewriting company messaging, drafting and editing client op-eds, and more.

 

MyLikes
2012 - 2013

 

Produced content for distribution on MyLikes's client social media channels. Led the creation of politically-focused content in the lead up to and immediately following the 2012 election.

Education

 

University of California, Berkeley

 

B.A. English Language & Literature
Graduated May 2012

 

Kehillah Jewish High School, Palo Alto

 

Graduated May 2008